Creator platforms give your team tools.
Deliberate gives your brand a program.
ShopMy, Agentio, Refunnel, Superfiliate, Aspire — most of this field is good software. All of it assumes someone on your team runs the program: works the queue, sends the outreach, answers the creator emails, chases the posts. Deliberate takes that part off your plate. An agent runs the gifting program end to end — including reading and answering every creator message, so nothing sits unread in an inbox nobody checks — and you make exactly one decision per creator: approve or not.
Side by side.
Competitor details come from their public sites and published terms as of August 2026. Where a company doesn't publish a number, we say so rather than guess.
| Deliberate | ShopMy | Agentio | Refunnel | Superfiliate | Aspire | |
|---|---|---|---|---|---|---|
| What it is | A creator gifting program an agent runs for you — included with your first agent | Creator commerce platform: a 250,000+ tastemaker network, gifting, affiliate links, paid opportunities | A marketplace for buying creator sponsorships — YouTube first, now Meta | UGC rights and whitelisting for the content fans already post | Influencer, affiliate, and referral software with co-branded landing pages | All-in-one influencer marketing suite, plus an optional agency tier |
| Who runs it | An agent. Creators apply, the agent scores the fit, you approve — the only click a human makes | Your team, in their dashboard; premium accounts add strategic support | Automated matching and bidding; your team briefs and approves each campaign | Your team, self-serve | Your team; discovery is automated, outreach is yours | Your team — or their agency services, sold separately |
| Pricing | Start with a free first read; pricing on a call | Custom — book a demo | No subscription; a 20% campaign fee on top of each creator payout, per their published terms | $149–$499/mo published tiers | Custom — book a demo | Custom — book a demo |
| % of your sales or spend | Never — not on your sales, not on your spend | Not published | 20% of every campaign budget | Not published | Not published | Not published |
| Contract | Month-to-month — cancel in a click | Not published | Per campaign | Monthly tiers | Not published | Not published |
| Gifting | The core motion — the agent places the gift order in your own Shopify, with a stated trade: one disclosed post | ✓ Lookbooks | Paid sponsorships, not gifting | ✓ on higher tiers | ✓ | ✓ |
| Who reads the creator's messages | An agent attends the inbox around the clock — every message answered, usually within the hour, or escalated to you with a draft. Nothing sits unread | Your team, via their in-platform chat | Structured through briefs and approvals | Your team | Your team | Your team |
| Partnership ads | Ad rights are part of the stated trade on every gift — winners can run from the creator's handle | ✓ Spotlights — spend behind creator posts | ✓ on Meta | ✓ the core product | Via their Meta integration | ✓ CreatorAds |
| Runs in | Your Shopify, an apply page on your own domain, your inbox and Slack | Their platform | Their platform | Their platform | Their platform | Their platform |
Something out of date? Tell us — eliza@deliberatestudio.com — and we'll fix it.
The field, honestly.
These are real companies doing real work — some at serious scale. The honest comparison isn't "they're bad"; it's that they sell your team a tool, and we run your brand a program. Here's when each one is the right call.
The tastemaker network.
If your category runs on curation — beauty, fashion, home — ShopMy's network of 250,000+ tastemakers, lookbook gifting, and paid opportunities is the deepest pool in the game, and brands from Prada to Rhode use it. It's a serious platform your team drives daily.
The sponsorship marketplace.
The fastest way to buy creator sponsorships at scale — YouTube integrations first, Meta partnership ads since 2025, with matching, bidding, contracting, and measurement automated. Uber, DoorDash, and Bombas buy there. It's media buying, and it's good at it.
Rights on fan content.
If your feed is already full of fan posts, Refunnel is a clean self-serve tool for capturing them, securing usage rights, and whitelisting at scale — Crocs and Ridge use it, and its pricing is published.
Storefronts for your fans.
Shopify-native affiliate and referral software whose signature is co-branded landing pages — every creator and customer gets their own storefront. Graza and Olipop run programs on it.
The enterprise suite.
The broadest toolset here — discovery, CRM, gifting, affiliate, payments — plus an agency-services tier if you want humans running it. Samsung, HelloFresh, and Keurig operate at that scale.
The program, run for you.
Not a network, not a marketplace, not a suite. A gifting program on your own domain and your own Shopify, run end to end by an agent — and it's part of what your first agent does, alongside the daily brief.
What "an agent runs it" means here.
Concretely, per creator:
- Creators apply at your own link — an apply page on your domain, in your brand, that you can put in a bio, a package insert, or a reply to a DM.
- The agent scores the fit — audience overlap, real engagement, prior gifting — and queues it with a recommendation.
- You approve, or you don't. That's the human's whole job in the loop.
- The agent does the rest — places the gift order in your Shopify, mints a tracked link, states the trade up front (one disclosed post), and emails the creator a brief drawn from what actually works for their feed and yours. "Can I get the white one instead?" gets answered, and the order gets swapped, without reaching your team.
- Posts get tracked, and winners keep earning. When a creator's post performs, the next one is commissioned — real money, stated in the offer, including a share of the ad spend behind their content. Meta's own published data: adding partnership ads to campaigns drives 53% higher CTR and 19% lower CPA.
The failure that quietly kills creator programs isn't the gift — it's the silence after. A creator writes in, the message lands in a platform inbox or a notification email nobody opens, and weeks later the silence shows up in their review. Here the inbox is a first-class part of the program: an agent reads every message, answers what it can, escalates what it can't — with a suggested reply attached — and logs the whole exchange on the creator's record. Nothing waits for someone to remember to check a dashboard.
Autonomy is a dial you set — day one, anything that spends money or emails a customer stops at your approval, and whatever you delegate stays logged and reversible.