You make the calls. The rest gets done.
Ads, orders, support, inventory, money — a team of agents runs the moving parts, inside the rules you set. You see all of it.
At Loftie: overhead 42% → 22% of revenueNo card, no call, nothing connected
Prefer to talk to it first? Interview an agent live → · or book a call
- Paused 3 ad sets under 1.3× ROAS · moved $140/day to the winnerZelda · 6:02 amworking
- Win-back flow rewritten · SMS variant draftedAnni · 6:11 amworking
- 2 orders stuck 48h+ · 3PL pinged, customer replies draftedWaldo · 6:20 amworking
- New angle from reviews: “sleep without screens”Louisa · 6:29 amworking
- Landed cost updated on PO #1184 · Clock margin +2.1 ptsMaggie · 6:38 amworking
- Morning brief sent · 3 inbox drafts waitingEliza · 6:47 amworking
Brands running on Deliberate
More revenue, on far less overhead.
+40%revenueJun–Aug, vs. the same months in 2025
Overhead, as a share of revenue
Loftie’s own books.
Your tools, finally connected.
You stop being the one who carries context between them.
- Shopify
- Meta
- Google Ads
- Klaviyo
- Gorgias
- Amazon
- QuickBooks
- Faire
- Slack
- Gmail
- Recharge
Four teams, one shared brain: your data.
She finds the angle no one’s running. You hit go.
Angles from your reviews, inbox and buyers’ own words. More ads than you could brief, from your footage and product shots.
A loaded tea, without the drive.
- A loaded tea at a nutrition club runs $8 a cup
- One VeryVery packet works out to 75¢
- #LoadedTeas has 9M+ views on TikTok
VeryVery · recipe 
VeryVery · price 
VeryVery · product
Every move reversible, logged, yours to override.
- Approve ✓
- Approve ✓
- Approve ✓
- Approve ✓
- Approve ✓
“I was the skeptic… Now the brief is the first thing I open every morning… It’s the team I never had the budget to hire.”
Questions
Do the agents act without asking?
Only where you let them. Day one, anything that spends money, changes your store or emails a customer waits for your approval. You loosen it lane by lane.
Will this replace my team?
No. The agents carry the daily load; your people direct, approve, and do the work only humans can.
Does it work with Claude, ChatGPT and Grok?
Yes. Ask the whole team from inside Claude, ChatGPT or Grok, and the answers come from your real numbers. It works in Slack and Gmail too.
Can I try it myself?
Yes. The free first read needs no login and no connection: an agent reads your storefront and shows what it would change.
Matt Hassett is the founder and CEO of Loftie, the wellness company whose Clock and Lamp help people sleep better without a phone on the nightstand — named New York Times Wirecutter’s best alarm clock six years running. He’s also the founder and CEO of Deliberate, a team of AI agents that runs an ecommerce business end to end — the ads, the email, the margins, the inventory — for the output of a full growth team without adding heads. A graduate of Brown University and the Harvard Kennedy School, he began developing Loftie during a residency at the design firm IDEO.
Loftie is where these agents ran first, against a real ecommerce P&L: real ad budgets, real inventory, customers in 37 countries. They paid for themselves in found money — a 15-point contribution-margin gap nobody had in one place, an email flow quietly switched off in half the market.
See it on your own store.
An agent reads your storefront and emails you what it would change first. No call.